The 3520 seat cinema opened on 11th September 1933. Like the Trocadero, it was designed by George Coles for Hyams & Gale Kinemas and was lavishly equipped. The interior however was designed in the Art Deco style. The theatre opened with the film ‘King Kong’ and Bobby Pagan at the 3 manual 10 rank Wurlitzer pipe organ.
The theatre closed in 1960 and the organ was sold and split up for parts. The building was converted into the London Opera Centre in 1963; in 1990 it was converted to Bingo and operated by Mecca. In 2006 it underwent refurbishment and restoration work and re-opened as the ‘Troxy’, a music, entertainments and conference venue.